Vision :
To become a pioneer company in the field of real estate development and investment in the region and a distinguished brand name that provides premium quality real estate units to customers; ones that match their lifestyles and help community building.
Mission :
Continue as a company that specializes in real estate development and investment, which selects and develops quality projects to serve and realize the required needs. Through distinctive designs and implementation mechanisms developed in accordance with advanced financing tools, the company helps empowering target clients and achieving superior returns for its partners.
Objectives :
The company's main objectives are:
- Ranking the company among the major real estate development companies in the Kingdom and the region.
- Striving to enter into strategic projects and looking for new markets in the region.
- Entering into alliances with financial entities in order to contribute to the financing of the company's activities through partnership or establishing and managing real estate funds, project financing and financing the company's customers.